Started by Alex in 2021, Friends of Frank unites by a deep-rooted passion for canine wellbeing, dedicated to providing evidence-based, force and fear-free care.
By prioritising emotional welfare and mutual trust over traditional notions of control,
a modern, compassionate approach is reflected across all friends of frank services.
"every dog deserves the freedom to coexist in harmony and the chance to simply be themselves."
Alex
Dog Walker and Behaviourist
Behaviour & Training Professional Member of the Pet Professional Guild (PPG)
UK Dog Behaviour & Training Charter Member (2026)
Canine First Aid (renewed annually - 2025)
Level 4 Diploma Canine Welfare, Behaviour and Training (2022)
Level 3 Diploma in Canine Care, Behaviour and Welfare (2021)
Alex demonstrates a disciplined, unwavering commitment to the modern study of canine behaviour science.
Through her work as a behaviourist, Alex has diverse experience with a range of common and complex behaviour problems. Coupled with her knowledge of canine ethology and anatomy, she offers an intersectional, holistic approach.
Her technical background is supported by clinical hands-on experience that highlighted the intricate connection between health and behaviour (General Hospital Assistant at Blue Cross Victoria, 2022-2023; Behaviour and Wellbeing Assessor for The Dog Meat Trade: Dachshund Rescue & Support & Rescue Group - DMTDSRG, 2023).
Alex utilises the least intrusive and most effective evidence-based methods to address unwanted, problematic behaviours. Adhering to PPG’s Ethical Code of Conduct, Alex promises the “gold-standard” of force and fear-free practice.
At the heart of it all, Alex believes that every dog deserves compassion, patience, and the chance to thrive—and every human deserves the tools to get them there.
Frank
CEO - Chief Enjoyment Officer
Frank hasn’t always found the world easy; it was his own hurdles with reactivity that ignited Alex’s deep dive into the modern science of canine behaviour.
Having worked through his challenges together, Frank is a daily reminder of how much can change when a dog is truly understood. Nowadays, between well-earned naps, Frank is a steady fixture on group walks - spreading joy at his own pace.
Frank is a heartfelt testament that with the right support, every dog can find their peace in the world.
Matt
Dog Walker
Matt joined the team in Spring 2025.
As a patient, calm, and reliable member of the Friends of Frank team, Matt possesses the essential qualities valued by dogs and dog-parents alike. His keen eye for detail and dedicated commitment to canine welfare ensures every walk and interaction is managed with total consistency and care.
Matt has a natural gift for making dogs feel safe, understood, and happy. His steady, reassuring presence helps to ensure every dog in his care receives the highest standard of thoughtful, individualised attention.